วันพุธที่ 1 กันยายน พ.ศ. 2553

BIG Competition from HD DVD

Competition from HD DVD

The DVD Forum, chaired by Toshiba, was deeply split over whether to develop the more expensive blue laser technology or not. In March 2002, the forum voted to approve a proposal endorsed by Warner Bros. and other motion picture studios that involved compressing HD content onto dual-layer standard DVD-9 discs. In spite of this decision, however, the DVD Forum's Steering Committee announced in April that it was pursuing its own blue-laser high-definition solution. In August, Toshiba and NEC announced their competing standard, Advanced Optical Disc. It was finally adopted by the DVD Forum and renamed HD DVD the next year, after being voted down twice by DVD Forum members who were also Blu-ray Disc Association members—prompting the U.S. Department of Justice to make preliminary investigations into the situation.

HD DVD had a head start in the high definition video market, as Blu-ray Disc sales were slow to gain market share. The first Blu-ray Disc player was perceived as expensive and "buggy", and there were few titles available. This changed when the PlayStation 3 was launched, since every PS3 unit also functioned as a Blu-ray Disc player. At CES 2007, Warner proposed Total Hi Def—a hybrid disc containing Blu-ray on one side and HD DVD on the other—but it was never released. By January 2007, Blu-ray Discs had outsold HD DVDs, and during the first three quarters of 2007, BD outsold HD DVDs by about two to one. In a June 28, 2007 press release, Twentieth Century Fox cited Blu-ray Disc's adoption of the BD+ anticopying system as a key factor in their decision to support the Blu-ray Disc format. In February 2008, Toshiba withdrew its support for the HD DVD format, leaving Blu-ray Disc as the victor.

Some analysts believe that Sony's PlayStation 3 video game console played an important role in the format war, believing that it acted as a catalyst for Blu-ray Disc, as the PlayStation 3 used a Blu-ray Disc drive as its primary information storage medium. They also credited Sony's more thorough and influential marketing campaign. It is also worth noting that AVCHD camcorders, first appeared in 2006, produce recordings that can be played back on many Blu-ray Disc players without re-encoding, but not on HD DVD players.

I've mentioned the Blu Ray/HD quandry in the past, but it seems the fight is drawing to its conclusion. In both the US and Europe, Blu-ray discs are significantly outselling HD DVDs.

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